branding &
(all things digital)
Welcome to our collaborative venture. A passion project born from the shared vision of two dedicated journalists turned creative storytellers. Our unique experience in journalism and entertainment brings a new perspective to our projects.
Our mission is to elevate brands through authentic storytelling and astonishing visuals, transcending conventional boundaries and leaving a lasting impact on audiences.
We are driven by a shared commitment to excellence, accuracy and a genuine enthusiasm for the stories that shape our world.
what we do
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We are the ghostwriters of your brand’s story. We craft compelling narratives, design stunning visuals, and develop strategic marketing plans that resonate with your target audience. From logo design and brand identity to social media strategy and content marketing, we got you covered. Let us help you build a strong, recognizable brand that drives emotion and growth.
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In today’s digital age, effective communication is essential. Our digital communications services empower your business to connect with your audience seamlessly. From crafting engaging social media content to managing email campaigns and optimizing your website, we’ll help you build a strong online presence. Let us leverage the power of digital tools to drive brand awareness, generate leads, and boost your bottom line.
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Leverage the expertise of industry leaders. Leonor and Jossette, seasoned professionals in journalism, content strategy, and digital communications, offer tailored consultancy services to elevate your brand. With a deep understanding of the media landscape and a proven track record of success, they can help you develop effective strategies, create compelling content, and maximize your online presence. Whether you need guidance on content creation, social media marketing, or crisis communication, their expertise will help you achieve your goals.
HOW WE DO IT
THE SIMPLE LION TREATMENT
1
EXPOSITION
CHAOS/SHADOW: All creative processes start with chaos. This is the moment of possibilities and ideas. This is where we get all the information from you and we do our research to get the most valuable references that inform your project.
2
CONFRONTATION
DESTRUCTION & TRANSFORMATION:In this phase we organize and eliminate what does not serve the project's purpose and transform what is valuable into a compelling story with visual impact.
3
RESOLUTION
YOUR BRAND’S BEST SELF: We develop and design the most compelling way to present your project or your brand with a messaging carefully designed for your audience.
the why
Beyond being service providers, we are collaborators in the pursuit of excellence.
Our mission is clear: to position your company as trailblazers at the intersection of luxury and bespoke service.
Through our meticulously crafted communication process, we breathe life into your brands. Our arsenal includes breathtaking visuals and compelling storytelling, ensuring that your narrative resonates with the forward-thinking ethos of your industry.
"We embarked on this journey to redefine storytelling in the digital age."
— Leo & Jo
WHO WE’VE WORKED WITH
Goal: Renew the digital presence of a respected boutique yacht brand with a rich legacy.
Results: Increased website traffic by 50%, improved user engagement
MARCELA SARMIENTO
Goal: Personal rebranding for TV personality, repositioning her as a trusted source and speaker on grief and loss.
Results: A successful podcast series called ‘Después del Amor’ with a loyal audience in the thousands and followers on all platforms including a TikTok account launch with close to 1MM views.
CHIQUI DELGADO STUDIO
Goal: Create and develop a new professional & personal brand
Results: Work in progress
WHO WE ARE
LEO C. SUAREZ
JOSSETTE RIVERA
Leonor is a content strategist and columnist. She has an academic background in law and journalism and more than ten years of experience in digital communication strategies.
Leo worked at Univision as Director of Content Development and Production, specializing in entertainment and music, before departing to develop independent projects in 2021.
Through her company, She-Lion, she has worked as a storyteller for global brands and personalities from the U.S. and Europe, such as Latin GRAMMY and GRAMMY-winning artists, world-known athletes, Univision, Uforia Music, Exile Content, and La Coctelera Music.
Her work has received the Rey de España Award for journalism and a Webby Honoree.
leo@she-lion.media
Jossette is a multilingual, innovative, and trend-savvy journalist and content creator with a profound understanding of the preferences of luxury audiences.
Specializing in editorial curation and social media management, she has expertise in trends, news, pop culture, women's issues, and gender identity. Skilled in web, TV, magazine publishing, and radio, with a strong background in editing, journalism, and lifestyle.
Jossette's professional journey includes impactful roles at renowned international media outlets such as Univision, Flipboard, Time, BBC Mundo, CNN Mexico, Televisa, RAI, Mediaset and more. She excels in navigating challenging environments and posses a strong ability to work effectively under pressure
simple.personal@gmail.com